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AUDIO INNOVATION HUB

Hear what
your brand
could sound like.

The formats, the proof and the process — everything audio can do for your brand, on one page you can listen to.
SOUND OFF
This page is better with sound.
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WHY AUDIO WORKS
placeholder stats — verify before launch

The proof, in numbers

ROI
~+5%
short-term campaign ROI uplift
When around 15% of media spend goes to audio. Audio outperforms the all-media average for ROI.
RADIOCENTRE / WPP MEDIA · HIGH GAIN AUDIO · 141 BRANDS · £1.8BN
ENGAGEMENT
+18%
more engaging than social
Digital audio also outperforms TV by +14% and terrestrial radio by +23% on engagement.
DIGITAL AUDIO ENGAGEMENT STUDY — SOURCE TBC
CONSISTENCY
#1
creative driver of awareness & trust
Distinctive sonic assets, used consistently, are the single biggest audio creative driver of awareness and trust.
RADIOCENTRE · SPEED OF SOUND
Audio isn't a nice-to-have. It's the most under-priced attention in media.

Press play on the future

FIVE FORMATS · FIVE DEMOS →
Every format we produce, playable right here. One plays at a time — just like the radio.
AUDIO ADS
AUDIO ADS
One clear message, crafted fit-for-format
Radio, streaming, podcast or programmatic — each written and mixed for where it runs, not stretched from one master.
SEE THE WORK →
3D / SPATIAL AUDIO
3D / SPATIAL AUDIO
HEADPHONES RECOMMENDED
BetterHelp — “Breathe”
Built for the intimacy of headphone listening. Sound that moves around the listener, not just past them.
SEE THE WORK →
DYNAMIC AUDIO
DYNAMIC AUDIO
One ad, thousands of right moments
The same spot adapts by weather, location, time of day and audience — and can plug into live data via API.
SUNNY · 32° · BONDI
RAINING · CBD
EVENING DRIVE
SEE THE WORK →
SONIC BRANDING
SONIC BRANDING
Polestar — from mnemonic to brand theme
A reusable sound system delivered through our SONIKIT platform — not a one-off asset.
MNEMONIC
FULL BRAND THEME
SEE THE WORK →
LIVE EVENT AUDIO
LIVE EVENT AUDIO
Sound you can feel in the room
Bespoke audio for launches, activations and awards — moments people talk about afterwards.
SEE THE WORK →
demo tracks: BetterHelp + Polestar are real · others are placeholder players — drop final audio before launch
BEST PRACTICES

What great audio does

01 / 06
One message, not ten
Great audio lands a single clear thought and makes people want more. The website can do the rest.
02 / 06
Fit for format
Never make one ad and stretch it everywhere. Podcast, streaming, broadcast and programmatic each get tailored craft.
03 / 06
Headphone-first
So much listening is now intimate and unforgiving. Write and mix for the listener's ears.
04 / 06
Be distinctive, be consistent
Ownable sonic assets used consistently are the biggest creative driver of awareness and trust.
05 / 06
Data-led, human-made
Personalisation makes one idea thousands of relevant messages — but the craft is always human.
06 / 06
Measure it
Audio effectiveness is provable. Build measurement in from the brief.
Want the full playbook? Every client gets our Production Guide on day one.
TALK TO US →
YOUR JOURNEY

From brief to on-air, in five steps

01Brief
→
02Create
→
03Produce
→
04Review
→
05Deliver
01 / 05
Brief
We meet, understand your objective, audience and platforms, and confirm scope, quote and timeline before anything is recorded.
TYPICAL TIMELINES · FROM BRIEF TO DELIVERY
indicative — confirmed at brief
Audio Ads
from 5 business days
3D Audio
from 8 business days
Dynamic Audio
2–3 weeks
Live Event Audio
3–4 weeks
Sonic Branding
4–6 weeks
01 wk2 wk3 wk4 wk5 wk6 wk
SPEAK AUDIO
Tap a chip — we'll never make you learn the jargon, but it's fun to know.
Sonic logo
Stems
VO
Bed
Master
Programmatic
Spatial audio

Research & thinking

READ · THINK · LISTEN ↓
Speed of Sound — Radiocentre
RESEARCH
Speed of Sound — Radiocentre
WARC — the state of audio
RESEARCH
WARC — the state of audio
POV title goes here
OUR POV
POV title goes here
OUR POV
POV title goes here
JUST EXPLORING?
No brief, no problem.
Book a 20-minute discovery call. We'll talk about your brand, play you some work, and you'll leave with ideas either way.
TALK TO US →
hello@originalaudio.com.au
READY TO BRIEF US?
Start your brief. Two minutes, tops.
Objective *
Audience *
Key message
Deadline & budget guide
Platform(s)
Radio
Streaming
Podcast
Programmatic
Social
In-store / Event
Format & length
Audio ad — 15s
Audio ad — 30s
3D / spatial
Dynamic
Sonic branding
Live event
Tone & references
SEND YOUR BRIEF →
Lands straight in our Brief phase — we'll come back within one business day.
Original Audio
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