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CREATIVE AUDIO AGENCY · SYDNEY

A new
ear(ra)
of audio.

Sonic branding, scroll-stopping social sound, award-winning creative and AI-driven dynamic audio. The brands of tomorrow won't just be seen, they'll be heard.
LISTEN
Person listening with eyes closed, sound waves flowing to their ear
THESE BRANDS LOVE US
SpotifyBBCNSW GovernmentBanana BoatLexusBetterHelpTourism TasmaniaLifebloodCommercial Radio & Audio
THE GOOD STUFF

All the ingredients for more effective audio

01 / 06
Sonic branding
Your brand already has a look. We give it a voice, a sonic identity people recognise in half a second, from a two-note logo to a full audio universe.
Sonic branding
You can close your
eyes…
…but not your
ears

Our work

WORK · NEWS · LISTEN ↓
Lifeblood dynamic audio campaign
DYNAMIC AUDIO
MFA Awards Nominated
The first audio ads powered by
real-time national blood supply data.
Feel New South Wales
3D Audio
3D AUDIO
3D audio that makes
you feel  New South Wales
BetterHelp track artwork
from the studio
BetterHelp
♥
THE NUMBERS
95%
of Australians listen to audio
All broadcast & streaming radio, ad-supported and subscription music platforms, and podcasting.
INFINITE DIAL AU '26
Commercial Radio and Audio campaign
DYNAMIC AUDIO
600 different ads shows the effectiveness of dynamic audio.
AiMCO Awards
LIVE EVENT AUDIO
Original audio for Australian influencer awards.
Pimp My Salad
SONIC BRANDING
Salad never
sounded so good
Singapore Airlines track artwork
from the studio
Singapore Airlines
♥
NSW Police road safety campaign
DYNAMIC AUDIO
Dynamic audio joins the road-safety toolkit
SONIC BRANDING
8×
more effective than visual branding
Audio branding outperforms visual-only branding.
IPSOS · THE POWER OF YOU '20
Banana Boat dynamic audio campaign
DYNAMIC AUDIO
Real-time sun safety messaging
Cardile Fireworks at the Perth Royal Show
LIVE EVENT AUDIO
Perth Royal Show
Live event audio fit for a King
Polestar track artwork
Polestar
from the studio
Polestar
♥
DYNAMIC AUDIO
2.3×
more effective
Personalised audio ads vs standard audio ads.
CRA · POWER OF AUDIO PHASE 1 '25
AUDIO INNOVATION HUB
Hear what your brand
could sound like.
Playable demos of every format we make, the proof behind audio, and exactly what working with us looks like.
EXPLORE THE HUB →
THE LATEST FROM THE STUDIO
news + thinking ↓
CAMPAIGN Feb 19, 2026 · 3 min read
Commercial Radio & Audio — The Power of Audio, Made Personal
How CRA used dynamic audio to prove the power of audio — 486 creative variations, one clear message.
Romi Shepherd
Read →
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Sound
Every brand knows how they look. Very few know how they sound.
♫Herd Mentality · Ep 2 — Aaron Matthews on sonic branding
WATCH FULL EPISODE →
Original Audio announced as official Audio Partner of 2026 AiMCO Summit and Awards
NEWS Jan 12, 2026 · 2 min read
Original Audio announced as official Audio Partner of 2026 AiMCO Summit and Awards
Romi Shepherd
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Audio Advertising Trends That Will Define 2026
THINKING Jan 12, 2026 · 3 min read
Audio Advertising Trends That Will Define 2026
Aaron Matthews
Read →
Why every brand on social needs its own audio identity
THINKING Nov 20, 2025 · 4 min read
Why every brand on social needs its own audio identity
Adam Johnson
Read →
MORE STORIES ↓

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