Real-time blood data, on air.

The first audio ads powered by real-time national blood supply data, the right donation ask, in the right state, at the moment it mattered most.

Blood stock levels shift constantly, by type, by state, by the day. A single generic “give blood” message doesn't move enough people into action — Lifeblood wanted a way to create more urgency in their audio messaging.

We turned Lifeblood's real-time stock feed into dynamic audio advertising. Every listener heard the donation need most relevant to their state, in the moment it was needed, one idea, endlessly adapting.